There is a simple way to package information that, under the right circumstances, can make it irresistible. All you have to do is find it. - Malcolm Gladwell

Basketball is an intricate, high-speed game filled with split-second, spontaneous decisions. But that spontaneity is possible only when everyone first engages in hours of highly repetitive and structured practice — perfecting their shooting, dribbling, and passing and running plays over and over again — and agrees to play a carefully defined role on the court. . . . spontaneity isn't random.

Success is a function of persistence and doggedness and the willingness to work hard for twenty-two minutes to make sense of something that most people would give up on after thirty seconds.

innovators need to be disagreeable. By disagreeable, I don’t mean obnoxious or unpleasant. I mean that on that fifth dimension of the Big Five personality inventory, “agreeableness,” they tend to be on the far end of the continuum. They are people willing to take social risks — to do things that others might disapprove of.