Shifting identity helps you consider other new habits you might not have thought of doing that will move you closer to your aspiration. - B.J. Fogg

When you set up too many Context Prompts, they can actually have the opposite effect — you become desensitized and fail to heed the prompt.

By keeping the bar low, you keep the habit alive.

If only his head shows, then the tide is high. Wearing T-shirts is a common way to declare your identity. Nike sends out T-shirts that say RUNNER. I wear T-shirts that have surfboards or show surf scenes. Because I surf more than one hundred times a year, I don’t feel like a poser; wearing that identity feels natural.