Short-term pain has more impact on most people than long-term benefits do, which is why it’s so important for you to amplify the long-term benefits o… - Seth Godin

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Short-term pain has more impact on most people than long-term benefits do, which is why it’s so important for you to amplify the long-term benefits of not quitting. You need to remind yourself of life at the other end of the Dip because it’s easier to overcome the pain of yet another unsuccessful cold call if the reality of a successful sales career is more concrete.