WHY does your company exist? WHY do you get out of bed every morning? And WHY should anyone care? - Simon Sinek

As convenient as the pencil," said the advertising. "You press the button, we do the rest." That pretty much summed up George Eastman's vision when his company, Eastman Kodak, introduced the first cameras ever to be sold to the general public.

Many companies have star employees and star salesmen and so on, but few have a culture that produces great people as a rule and not an exception.

The time we spend getting to know people when we’re not working is part of what it takes to form bonds of trust. It’s the exact same reason why eating together and doing things as a family really matters. Equally as important are conferences, company picnics and the time we spend around the watercooler. The more familiar we are with each other, the stronger our bonds. Social interaction is also important for the leaders of an organization. Roaming the halls of the office and engaging with people beyond meetings really matters.