«El coste de perder a vuestros clientes más fieles para luego tener que intentar recuperarlos en un momento económico tan bajo como el presente será … - Howard Schultz

One way to describe the American Dream is as a promise — a promise of life, liberty, and the pursuit of happiness. Inherent to that pursuit, I believe, is having access to opportunities like education and good jobs, healthcare and ownership, support from family and friends, and generosity from strangers. Opportunity shows up as luck, but is also embedded into our social, governmental, and corporate constructs.

Whenever I see someone carrying a cup of coffee from a Starbucks competitor, whether it’s an independent coffee shop or a fast-food chain, I take their decision not to come to Starbucks personally. I wonder what I, as Starbucks’ chairman and ceo, might have done to keep them away and what I might do to encourage them to come back or to try us for the first time.

At its core, I believe leadership is about instilling confidence in others