the important thing to learn is to know what people think, not what they say

To know what people really think, pay attention to what they do, rather than what they say.

To know what people really think, pay regard to what they do, rather than what they say.

You have to think not about what you mean but about what people hear.

Listen to what others have to say. When you speak, you're only repeating things you already know. When you listen you learn.

The most important thing is to be able to think what you want, not to say what you want.

Don't just listen to what the person says; watch what they do. Because what people say is one thing, but what they do reveals the truth about them.

You have to know how other people think before you craft the right kind of response.

The idea of: watch what people do not what they (or their staffers) say.

Learn to listen when people are talking. First, it's a great art, and second, it's quite possible that when people say one thing they mean another.

The most important thing in communication is to hear what isn't being said.

Learn to use your emotions to think, not think with your emotions.

It is very important to remember what other people tell you, not so much what you yourself already know.

We must learn what customers really want, not what they say they want or what we think they should want.