If you run your ship with the conviction that everyone’s a slacker, your employees will put all their ingenuity into proving you right. - Jason Fried

We don’t want reactions. We don’t want first impressions. We don’t want knee-jerks. We want considered feedback. Read it over. Read it twice, three times even. Sleep on it. Take your time to gather and present your thoughts — just like the person who pitched the original idea took their time to gather and present theirs.

No one knows who you are right now. And that's just fine. Being obscure is a great position to be in. Be happy you're in the shadows.

Use this time to make mistakes without the whole world hearing about them. Keep tweaking. Work out the kinks. Test random ideas. Try new things. No one knows you, so it's no big deal if you mess up.

Obscurity helps protect your ego and preserve your confidence.

Clear writing is a sign of clear thinking. Great writers know how to communicate. They make things easy to understand.