The choice isn’t between success and failure; it’s between choosing risk and striving for greatness, or risking nothing and being certain of mediocri… - Keith Ferrazzi

Jonah Berger, who conducted an exhaustive study of “most e-mailed” links on the New York Times website and wrote a book about the results, Contagious:

Relationships are all there is. Everything in the universe only exists because it is in relationship to everything else. Nothing exists in isolation. We have to stop pretending we are individuals that can go it alone. — MARGARET WHEATLEY

Creating content that gets read and builds trust requires you to adopt and communicate the same core values that help you build relationships in the physical world. Here’s my formula: GENEROSITY + VULNERABILITY + ACCOUNTABILITY + CANDOR = TRUST