Do not make the common mistake of regarding your clients as… - David Ogilvy

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Do not make the common mistake of regarding your clients as dopes. Make friends with them. Buy shares in their companies. But try not to become entangled in their politics. Emulate Talleyrand, who served France through seven regimes.

David Ogilvy

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About David Ogilvy

David Mackenzie Ogilvy (June 23, 1911 – July 21, 1999) executive who was widely hailed as "The Father of Advertising". In 1962, Time called him "the most sought-after wizard in today's advertising industry". He founded Ogilvy & Mather.

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Alternative Names: David MacKenzie Ogilvy

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Do not make the common mistake of regarding your clients as dopes. Make friends with them. Buy shares in their companies. But try not to become entan… - David Ogilvy

About David Ogilvy

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