It will help you recognize a big idea if you ask yourself f… - David Ogilvy

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It will help you recognize a big idea if you ask yourself five questions: 1 Did it make me gasp when I first saw it? 2 Do I wish I had thought of it myself? 3 Is it unique? 4 Does it fit the strategy to perfection? 5 Could it be used for 30 years? You

David Ogilvy

Ogilvy on Advertising · September 11, 2013 Verified in 1 source Sign up to see the complete provenance

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About David Ogilvy

David Mackenzie Ogilvy (June 23, 1911 – July 21, 1999) executive who was widely hailed as "The Father of Advertising". In 1962, Time called him "the most sought-after wizard in today's advertising industry". He founded Ogilvy & Mather.

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Also Known As

Alternative Names: David MacKenzie Ogilvy

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Sales are a function of product-value and advertising. Promotions cannot produce more than a temporary kink in the sales curve.

Tell your prospective client what your weak points are, before he notices them. This will make you more credible when you boast about your strong points.

All too often the bottoms of advertisements are littered with miscellaneous crap, gadgets, etc. Get rid of them; they contribute to an appearance of untidiness which reduces “impact” and readership.

It will help you recognize a big idea if you ask yourself five questions: 1 Did it make me gasp when I first saw it? 2 Do I wish I had thought of it … - David Ogilvy

About David Ogilvy

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Additional quotes by David Ogilvy