Pitches are sent from the modern — and smart — part of the brain: the neocortex. But they are received by a part of the brain that is 5 million years… - Oren Klaff

I'm glad I could find the time to meet with you today. And I do have another meeting right after this. Let's get started.

There are limits to the human attention span, which is why a pitch must be brief, concise, and interesting,

The Intrigue Story Your intrigue story needs the following elements: 1. It must be brief, and the subject must be relevant to your pitch. 2. You need to be at the center of the story. 3. There should be risk, danger, and uncertainty. 4. There should be time pressure — a clock is ticking somewhere, and there are ominous consequences if action is not taken quickly. 5. There should be tension — you are trying to do something but are being blocked by some force. 6. There should be serious consequences — failure will not be pretty.