write for the buyer, not the nonbuyer. Real prospects are hungry for information. I - Dan S. Kennedy

Ultimately, as always, the way the majority thinks about money is wrong. Thinking that virtue or talent or superior product quality or service entitles you to success is fantastical and foolish.

Re. #3: Proof by demonstration is extremely important. I refer you to my “Wealth Magnet #11” (pp. 94–107) in my book No B.S.Wealth Attraction in the New Economy, and a book I coauthored with Chip Kessler, Making Them Believe, for in-depth information.

What Excuse Do You Make When Asked for Your Fax Number — and You Haven't Got One? Can you afford to appear “behind the times” to your clients, customers, vendors, and associates? Or is it important to you to be perceived as successful, savvy, in tune with the trends leading the American business scene?