This is a massive problem for the entrepreneur because commodities are valued at the point of market efficiency. This means that the marketplace driv… - Alex Hormozi

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This is a massive problem for the entrepreneur because commodities are valued at the point of market efficiency. This means that the marketplace drives the price down through competition until the margins are just enough to keep the lights on:

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Additional quotes by Alex Hormozi

If you can do it when it’s hard, you can keep doing it under any conditions.

If you only wait to start when it’s easy, you’ll either never start, or, you’ll quit the moment it gets hard again (which it always does).

So you might as well start when it’s hard.

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