A forcing function is a process or constraint that requires an action, decision or trade-off within a certain timeframe. - Josh Kaufman

Focus on creating Forms of Value that require the least end-user effort to get the best possible End Result — they will have the highest perceived value.

The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency. — BILL GATES,

People who are “unconsciously incompetent” don’t know they’re incompetent — they know so little about the subject that they can’t fully appreciate how little they know. That’s why every barber and taxi driver you meet is an expert on the economy and international politics.