Large companies move slowly. Good ideas often died on the vine because they had to be approved by too many people. - Josh Kaufman

Status seeking is a part of human nature and can be harnessed for good or ill. Learning to recognize status-motivated behavior — in yourself and in other people — will help you understand why people tend to act in certain predictable ways, help you avoid common pitfalls, and improve your ability make wise decisions.

Consciously building Social Signals (discussed later) into your offer is almost always an effective way to increase its appeal to your target market.

As to methods, there may be a million and then some, but principles are few. The man who grasps principles can successfully select his own methods. The man who tries methods, ignoring principles, is sure to have trouble. — RALPH WALDO EMERSON, ESSAYIST AND POET