As the old narrative of capitalism reveals its devastating failures, we urgently need more compelling and relatable stories that show us what a just,… - Favianna Rodriguez

Culture is power. The music we listen to, the social media we consume, the food we eat, the movies and television shows we watch-these all inform our values, behaviors, and worldviews. Culture is in a constant battle for our imagination. It is our most powerful tool to inspire the social change these times demand.

We need to be able to have writers in television rooms write about the Black children who are getting asthma, the Latinx farmworkers who are working in extreme heat. All of these stories exist. They’re happening, but we need to find the bridge so that these stories can be transformed into cultural content that will move audiences.

Where is the pop culture that makes riding public transportation and eating a plant-based diet fun, cool, and accessible to diverse audiences? Imagine the power of being exposed to an abundance of stories, songs, and images that challenge our fundamental consumption culture and expand our perspectives by helping us feel the consequences of our choices. What if we made it uncool to use fossil fuels in the same way smoking became uncool?