My sales trainer friend, the famous (late) Cavett Robert, said to sell life insurance or cemetery plots, you have to make your customer see the hears… - Dan S. Kennedy

Losers are wealthy with excuses, moth-eaten, empty wallets, heads full of excuses. This is not an enviable wealth. An abundance of excuses guarantees a paucity of money. If excuses roll willingly from a person’s tongue, it’s certain money does not flow easily into his pockets. I’ve often said I can estimate a person’s bank balance if he’ll tell me about the books he reads and the people he hangs out with. But it’s even easier to accurately estimate his bank balance if I hear the excuses he makes. The habit of excuse making is the worst of all habits.

Chiropractic: There are obviously a lot of different niches you could serve in this industry. But, let’s say for a moment that you serve the elderly demographic. You might think that they just want to be able to play a little more golf or keep up with their grandkids. Those things might be true and they’ll certainly admit to them. But if you go deeper, you’ll find that they want to be the envy of all of their friends who are falling apart. That’s the secret ego motivation that inspires them to find you. And further, they do NOT want to be put into a nursing home. That’s the secret fear that has them searching for you. Sell them abilities their friends don’t have and you’ll have them eating out of your hand.

Excuses for Not Doing Well in Business • “Everybody in my city buys by price.” • “Nobody in my town uses credit cards.” • “Everybody in my town is cheap.” • “There’s a giant advertiser in my town.” • “I never get the good leads.” • “It’s the time of year.” • “There’s already too many doohickeys in my town.” • “What I do is so unique, nobody understands it.” • “It’s the economy, it’s my spouse, my staff ...