Leadership is not being in charge, it is about taking care of people in your charge. - Simon Sinek

Men wanted for Hazardous journey. Small wages, bitter cold, long months of complete darkness, constant danger, safe return doubtful. Honour and recognition in case of success.

Companies that fail to communicate a sense of WHY force us to make decisions with only empirical evidence. This is why those decisions take more time, feel difficult or leave us uncertain.

Trust is like lubrication. It reduces friction and creates conditions much more conducive to performance.