Companies that fail to communicate a sense of WHY force us to make decisions with only empirical evidence. This is why those decisions take more time… - Simon Sinek

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Companies that fail to communicate a sense of WHY force us to make decisions with only empirical evidence. This is why those decisions take more time, feel difficult or leave us uncertain.

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Birth Name: Simon Oliver Sinek
Alternative Names: Simon O. Sinek
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There is a big difference between repeat business and loyalty. Repeat business is when people do business with you multiple times. Loyalty is when people are willing to turn down a better product or a better price to continue doing business with you.

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