There is a big difference between repeat business and loyalty. Repeat business is when people do business with you multiple times. Loyalty is when pe… - Simon Sinek
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There is a big difference between repeat business and loyalty. Repeat business is when people do business with you multiple times. Loyalty is when people are willing to turn down a better product or a better price to continue doing business with you.
Imagine if every organization started with WHY. Decisions would be simpler. Loyalties would be greater. Trust would be a common currency.
"The farther right you go on the curve, the more you will encounter the clients and customers who may need what you have, but don't necessarily believe what you believe. As clients, they are the ones for whom, no matter how hard you work, it's never enough. Everything usually boils down to price with them. They are rarely loyal. They rarely give referrals and sometimes you may even wonder out loud why you still do business with them. "They just don't get it," our gut tells us. The importance of identifying this group is so that you can avoid doing business with them."
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Those who lead are able to do so because those who follow trust that the decisions made at the top have the best interest of the group at heart.
