Imagine if every organization started with WHY. Decisions would be simpler. Loyalties would be greater. Trust would be a common currency. - Simon Sinek

A company is a culture. A group of people brought together around a common set of values and beliefs. It’s not products or services that bind a company together. It’s not size and might that make a company strong, it’s the culture — the strong sense of beliefs and values that everyone, from the CEO to the receptionist, all share. So the logic follows, the goal is not to hire people who simply have a skill set you need, the goal is to hire people who believe what you believe.

Innovation is the result of a corporate culture of collaboration and sharing.

When we are closed to ideas, what we hear is criticism. When we are open to criticism, what we get is advice.