Money is almost useless to any buyer/investor until it purc… - Oren Klaff

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Money is almost useless to any buyer/investor until it purchases what you have. Oh sure, the investor's money can earn a few bucks in Treasury bills or corporate bonds. But that's not what money wants to do. It wants to go to work by investing in deals and buying products. How does this work in the real world? This can seem a little abstract until you fully internalize the following fact: Money cannot do anything without you. The money needs YOU.

Oren Klaff

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sales-and-marketing

English

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Dan S. Kennedy Robert B. Cialdini Josh Kaufman Keith Ferrazzi Scott Adams

Additional quotes by Oren Klaff

Instilling certainty is different from creating Status Alignment. With Alignment, your goal is to show the buyer you’re similar to them and make them instantly feel like you “get” them — whether you’re talking to a coal miner or a Fortune 500 CEO.

Only one frame will dominate after the exchange, and the other frames will be subordinate to the winner. This is what happens below the surface of every business meeting you attend, every sales call you make, and every person-to-person business communication you have.

To give a dopamine kick and create desire, offer a reward. To give a norepinephrine kick and create tension, take something away.

Money is almost useless to any buyer/investor until it purchases what you have. Oh sure, the investor's money can earn a few bucks in Treasury bills … - Oren Klaff

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