The transition from proprietary architecture to open modular architecture just happens over and over again. It happened in the personal computer. Alt… - Clayton Christensen

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The transition from proprietary architecture to open modular architecture just happens over and over again. It happened in the personal computer. Although it didn’t kill Apple’s computer business, it relegated Apple to the status of a minor player. … You also see modularity organized around the Android operating system that is growing much faster than the iPhone. So I worry that modularity will do its work on Apple.

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About Clayton Christensen

Clayton Magleby Christensen' (April 6, 1952 – January 23, 2020) was an American organizational theorist and Professor of Business Administration at the , best known for his study of innovation in commercial enterprises.

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Native Name: Clayton Magleby Christensen
Alternative Names: Clayton M. Christensen
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The technological changes that damage established companies are usually not radically new or difficult from a technological point of view. They do, however, have two important characteristics: First, they typically present a different package of performance attributes—ones that, at least at the outset, are not valued by existing customers. Second, the performance attributes that existing customers do value improve at such a rapid rate that the new technology can later invade those established markets.

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[T]he prediction of [my disruption] theory would be that Apple won't succeed with the iPhone. They've launched an innovation that the existing players in the industry are heavily motivated to beat: It's not [truly] disruptive. History speaks pretty loudly on that, that the probability of success is going to be limited.

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