For us, an authentic organization is one in which you can be your best self, you can identify with the organizational purpose, you can understand and… - Rob Goffee

A company's culture is often buried so deeply inside rituals, assumptions, attitudes, and values that it becomes transparent to an organization's members only when, for some reason, it changes.

Small businessmen and entrepreneurs came firmly back in fashion when this book was first published in 1980. As the Western economies moved into recession, many governments, particularly Mrs Thatcher’s administration, looked to the entrepreneurial spirit of the small businessman to rejuvenate and revitalise Western society.

Our work on leadership encouraged people to “be themselves, more, with skill.” This message has resonated well. But one response has been that people will act authentically when they find themselves in authentic organizations. So our new book answers the question, “what would an authentic organization look like?” We have identified six DREAMS dimensions here: