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" "Never use a metaphor, simile, or other figure of speech which you are used to seeing in print. Never use a long word where a short one will do. If it is possible to cut a word out, always cut it out. Never use the passive voice where you can use the active. Never use a foreign phrase, a scientific word, or a jargon word if you can think of an everyday English equivalent. Break any of these rules sooner than say anything outright barbarous.
George Orwell (25 June 1903 – 21 January 1950) was the pen name of British novelist, essayist, and journalist Eric Arthur Blair, whose work is characterised by lucid prose, awareness of social injustice, opposition to totalitarianism, and strong support of democratic socialism.
Biography information from Wikiquote
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He realized how easy it was to present an appearance of orthodoxy while having no grasp whatever of what orthodoxy meant. In a way, the world-view of the Party imposed itself most successfully on people incapable of understanding it. They could be made to accept the most flagrant violations of reality, because they never fully grasped the enormity of what was demanded of them, and were not sufficiently interested in public events to notice what was happening. By lack of understanding, they remained sane. They simply swallowed everything, and what they swallowed did them no harm because it left no residue behind.