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You can dramatize your ideas in business or in any other aspect of your life. It’s easy

This is the day of dramatisation. Merely stating a truth isn’t enough. The truth has to be made vivid, interesting, dramatic. You have to use showmanship. The movies do it. Television does it. And you will have to do it if you want attention.

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"The famous axiom "Show, don't tell" is the key. Never force words into a character's mouth to tell the audience about world, history, or person. Rather, show us honest, natural scenes in which human beings talk and behave in honest, natural ways...yet at the same time indirectly pass along the necessary facts. In other words, dramatize exposition. Dramatized exposition serves two ends: Its primary purpose is to further the immediate conflict. Its secondary purpose is to convey information. The anxious novice reverses that order, putting expositional duty ahead of dramatic necessity."

Have you ever heard of dramaturgy? It’s a fancy term for something William Shakespeare spelled out in his play As You Like It about 400 years ago: All the world’s a stage, And all the men and women merely players: They have their exits and their entrances; And one man in his time plays many parts. Another way to say this? Fake it ’til you make it. I love this phrase. There are two ways to read it: 1. Pretend to be something you’re not until you are — fake it until you’re successful, until everybody sees you the way you want them to; or 2. Pretend to be making something until you actually make something.

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Drama is very important in life: You have to come on with a bang. You never want to go out with a whimper. Everything can have drama if it's done right. Even a pancake.

No audience likes a writer's opinion thrust down their gullet as simply a tract. It has to be dramatized and made acceptably palatable within a dramatic form.

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