Long copy sells more than short copy, particularly when you are asking the reader to spend a lot of money. - David Ogilvy

If you ever find a man who is better than you are – hire him. If necessary, pay him more than you pay yourself.

Agencies add new services the way universities add new courses. Nothing wrong with that if you also discontinue services which have outlived their relevance. To keep your boat moving through the water, keep scraping the barnacles off its bottom.

When I write an advertisement, I don’t want you to tell me that you find it "creative". I want you to find it so interesting that you buy the product. When Aeschines spoke, they said, "How well he speaks". When Demosthenes spoke, they said, "Let us march against Philip."