When I write an advertisement, I don’t want you to tell me that you find it "creative". I want you to find it so interesting that you buy the product… - David Ogilvy

When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.

Hard work, says the Scottish proverb, never killed a man. People die of boredom and disease. There is nothing like an occasional all-night push to enliven morale – provided you are part of the push. Never leave the bridge in a storm.

First, study the product you are going to advertise. The more you know about it, the more likely you are to come up with a big idea for selling it.

At the same time President Kennedy invited me - and all the other millions of Europe - to try the novelty of tourism in the U.S., he issued a secret directive to 180,000,000 Americans to be nice to us. How else to explain the embarrassing generosity, the overwhelming kindness, the extreme courtesy at every turn?