Hard work, says the Scottish proverb, never killed a man. People die of boredom and disease. There is nothing like an occasional all-night push to en… - David Ogilvy

Hard work, says the Scottish proverb, never killed a man.

“Making the logo twice the size” is advertisements are deficient in brand identification. “Showing the clients’ faces” is also a better stratagem than it may sound, because the public is more interested in personalities than in the corporations. Some clients can be projected as human symbols of their own products.

While you are responsible to your clients for sales results, you are also responsible to consumers for the kind of advertising you bring into their homes. I abhor advertising that is blatant, dull, or dishonest. Agencies which transgress this principle are not widely respected.

Nowadays it is the fashion to pretend that no single individual is ever responsible for a successful advertising campaign. This emphasis on “teamwork” is bunkum – a conspiracy of the mediocre majority.