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Usually the recipe for a bestseller is to give people what they want. My challenge is and was: Give them what they do not expect. Be severe with them… - Umberto Eco
" "Usually the recipe for a bestseller is to give people what they want. My challenge is and was: Give them what they do not expect. Be severe with them. The world of media is full of easy answers, wash-and-wear philosophies, instant ecstacies, what-me-worry Epiphanies. Probably readers want a little more.
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About Umberto Eco
Umberto Eco (5 January 1932 – 19 February 2016) was an Italian philosopher, semiotician, essayist, literary critic, and novelist, most famous for his novel The Name of the Rose (1980), an intellectual mystery combining semiotics in fiction, biblical analysis, medieval studies and literary theory.
Biography information from Wikiquote
Also Known As
Pen Names:
Dedalus
Alternative Names:
Umberto Ecco
•
Umberto Eccounstino
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Humberto Eco
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Umberto Eko
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Oumperto Eko
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Eco Umberto
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U. Eco
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