Ele pedia que cada pessoa considerasse o projeto em que estava trabalhando naquele momento e dedicasse cinco minutos para anotar as suposições do tip… - Eric Ries

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Ele pedia que cada pessoa considerasse o projeto em que estava trabalhando naquele momento e dedicasse cinco minutos para anotar as suposições do tipo “ato de fé”. Em seguida, pedia que cada pessoa selecionasse apenas uma das LOFA e passasse cinco minutos fazendo um brainstorm de diferentes métricas que poderia utilizar para medir se tal suposição era verdadeira. Finalmente, pedia que cada pessoa selecionasse uma única métrica e fizesse um brainstorm de diferentes MVPs que poderiam gerar aqueles dados. Mesmo após apenas quinze minutos, ele descobriu que sua equipe era capaz de considerar propostas muito mais variadas e interessantes.

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Throughout the process of driving, you always have a clear idea of where you’re going. If you’re commuting to work, you don’t give up because there’s a detour in the road or you made a wrong turn. You remain thoroughly focused on getting to your destination.

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The Lean Startup asks people to start measuring their productivity differently. Because startups often accidentally build something nobody wants, it doesn’t matter much if they do it on time and on budget. The goal of a startup is to figure out the right thing to build — the thing customers want and will pay for — as quickly as possible. In other words, the Lean Startup is a new way of looking at the development of innovative new products that emphasizes fast iteration and customer insight, a huge vision, and great ambition, all at the same time.

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