there is no bigger destroyer of creative potential than the misguided decision to persevere. - Eric Ries

Si no solucionas problemas, nunca vas a adquirir la capacidad necesaria para hacer realidad esa gran visión». Y la manera de resolver problemas es descubrirlos sobre la marcha y luego pivotar para afrontarlos.

if the plan is to see what happens, a team is guaranteed to succeed — at seeing what happens — but won’t necessarily gain validated learning. This is one of the most important lessons of the scientific method: if you cannot fail, you cannot learn.

we were much more likely to run experiments on our customers than we were to cater to their whims.