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If you think a competitor sucks, say so. When you do that, you’ll find that others who agree with you will rally to your side. Being the anti-______ … - Jason Fried
" "If you think a competitor sucks, say so. When you do that, you’ll find that others who agree with you will rally to your side. Being the anti-______ is a great way to differentiate yourself and attract followers. For example, Dunkin’ Donuts positioned itself as the anti-Starbucks. Its ads once mocked Starbucks for using “Fritalian” terms instead of small, medium, and large. Another Dunkin’ campaign was centered on a taste test in which it beat Starbucks. There was even a site called DunkinBeatStarbucks.com where visitors could send e-cards with statements like “Friends don’t let friends drink Starbucks.
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Additional quotes by Jason Fried
When someone wants to demonstrate a new feature they’re working on at 37signals, often the easiest way is to record a screencast and narrate the experience. A screencast is basically just a recording of your screen that others can play back later as a movie. It can be used in several ways, including for presenting the latest sales figures or elaborating on a new marketing strategy.
Walk into a library anywhere in the world and you’ll notice the same thing: It’s quiet and calm. Everyone knows how to behave in a library. In fact, few things transcend cultures like library behavior. It’s a place where people go to read, think, study, focus, and work. And the hushed, respectful environment reflects that. Isn’t that what an office should be?
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