When someone wants to demonstrate a new feature they’re working on at 37signals, often the easiest way is to record a screencast and narrate the expe… - Jason Fried

A great work ethic isn’t about working whenever you’re called upon. It’s about doing what you say you’re going to do, putting in a fair day’s work, respecting the work, respecting the customer, respecting coworkers, not wasting time, not creating unnecessary work for other people, and not being a bottleneck. Work ethic is about being a fundamentally good person

If you've never given a speech before, do you want your first speech to be in front of ten thousand people or ten people? You don't want everyone to watch you starting your business. It makes no sense to tell everyone to look at you if you're not ready to be looked at yet.

Pour yourself into your product and everything around your product too: how you sell it, how you support it, how you explain it, and how you deliver it. Competitors can never copy the you in your product.