Publix, Ralphs, and Stew Leonard's are among America's most iconic retailers, and the early velocity data we're seeing in each account is very exciti… - Yanni Hufnagel
" "Publix, Ralphs, and Stew Leonard's are among America's most iconic retailers, and the early velocity data we're seeing in each account is very exciting. We're absolutely thrilled.
About Yanni Hufnagel
Yanni Hufnagel (born August 26, 1982) is an American entrepreneur, former college basketball coach, and the founder and CEO of Atlanta-based The Lemon Perfect Company, maker of the enhanced water brand Lemon Perfect. Before starting Lemon Perfect, he served as an assistant coach of the Nevada Wolf Pack men's basketball team under Eric Musselman. He previously served as an assistant coach for the California Golden Bears, Vanderbilt Commodores, and Harvard Crimson. Hufnagel was regarded as one of the top recruiters in college basketball.
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Additional quotes by Yanni Hufnagel
The beverage landscape is dynamic. On-trend, well-packaged, and inclusive emerging brands will become the iconic brands of tomorrow. Our goal at Lemon Perfect is to be at the forefront of the better-for-you, for everyone movement by building products that meet at the intersection of flavor and good-for-you. That so many tastemakers and industry insiders share our vision of disrupting an American beverage ecosystem still largely dominated by high-calorie, high-sugar options is very motivating.
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Our partnership with Jared is exciting for Lemon Perfect as we dive meaningfully into the NIL ecosystem. That Jared is both an NBA prospect and social media star is unique. He is a one-of-a-kind basketball prospect and content creator whose talent in front of the camera and on the court will help drive brand awareness as Lemon Perfect continues its quest to become the number one brand in the enhanced water category by dollar share.