When setting expectations, no matter what has been said or written, if substandard performance is accepted and no one is held accountable — if there … - Jocko Willink

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When setting expectations, no matter what has been said or written, if substandard performance is accepted and no one is held accountable — if there are no consequences — that poor performance becomes the new standard.

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Also Known As

Also Known As: Jocko
Alternative Names: John Gretton "Jocko" Willink John Gretton Willink
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Additional quotes by Jocko Willink

When I was younger, I was preparing for war. I knew that somewhere out there, another man was also preparing. That man was my enemy. He was working, training, planning and preparing to meet me on the battlefield. I didn’t know when. I didn’t know where. But I knew that at some point: we would meet. And I wanted to be ready. Mentally. Physically. Emotionally.

So I trained. And I prepared. And I did everything I could to be ready for that day. When I became a leader I took pains to prepare my men in the same way: brutally and without mercy so we could fight brutally and without mercy. And then that day came. We met the enemy on the battlefield. We fought, and we won.

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