When you celebrate effectively, you tap into the reward circuitry of your brain. By feeling good at the right moment, you cause your brain to recogni… - B. J. Fogg

Before this, I had slept terribly most nights when I was worrying about the conference. I hated going to bed — it felt like gearing up for a battle.

Identity shifts are change boosters because they help us cultivate constellations of behavior — not just one or two habits here and there. This is important because most aspirations require more than one type of habit change. It’s a set of new habits that will get you where you want to be — especially in the areas of fitness, sleep, and stress.

I found that people typically have the most routines in the morning. This makes morning fertile soil for cultivating new habits.