I think it's just as important what you say no to as what you say yes to.”

A 'No' uttered from the deepest conviction is better than a 'Yes' merely uttered to please, or worse, to avoid trouble.

“When you say no, you are only saying no to one option.

When you say yes, you are saying no to every other option.

No is a decision.

Yes is a responsibility.

Be careful what (and who) you say yes to. It will shape your day, your career, your family, your life.”

Pair with: The Ultimate Productivity Hack is Saying No

Deciding what not to do is as important as deciding what to do.

When you say no, you are only saying no to one option. When you say yes, you are saying no to every other option.

No is a choice. Yes is a responsibility.

It is important that a woman’s “noes” be respected and her “yeses” be respected. And it is also important when her nonverbal “yeses” (tongues still touching) conflict with those verbal “noes” that the man not be put in jail for choosing the “yes” over the “no.” He might just be trying to become her fantasy.

Deciding what not to do is as important as deciding what to do,” Jobs said. “It’s true for companies, and it’s true for products.

Knowing what you can not do is more important than knowing what you can do. In fact, that's good taste.

And if you’re wondering why no always trumps yes, it’s because when you’re married it takes two to say yes but only one to say no. Besides, there’s no risk in saying no. No means everything stays the same, you’re in control, and you don’t feel like you’ve lost out on anything. No is safe, no is always safe, but saying yes is dangerous because anything can happen.

7. Saying yes too much
Most people are afraid to say no. Maybe you don’t want to let people down. Maybe you are uncomfortable with the word no. I don’t know. Doesn’t matter. What matters is this: If you keep saying yes, you’re living someone else’s life. Think about it. Deep down, we all know that’s true. We’re not even in control of our own time. Want to take full control of your life? Say no to a million things and yes to a few things that matter.

And it comes from saying no to 1,000 things to make sure we don’t get on the wrong track or try to do too much. We’re always thinking about new markets we could enter, but it’s only by saying no that you can concentrate on the things that are really important.

What you do is more important than how you do everything else, and doing something well does not make it important.

Sometimes what you don’t do is just as important as what you do.

It’s harder to say no when you really mean it.