If you can show that something is to a person's advantage, … - Randal Marlin

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If you can show that something is to a person's advantage, they have an attractive reason for doing that thing.

Randal Marlin

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About Randal Marlin

Randal Marlin (born 1938) is an American-born Canadian philosophy professor at Carleton University in Ottawa who specializes in the study of propaganda.

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Edward Bernays Noam Chomsky Jacques Ellul Robert B. Cialdini Julian Assange

Additional quotes by Randal Marlin

We live in a time when complex ethical questions are easily subordinated to the demands of efficiency, profit maximization, and maintenance or furthering of political power.

Exposure as a propagandist is fatal to the would-be persuader.

There is arguably something wrong with a method of persuasion that cannot pass the test of publicity.

If you can show that something is to a person's advantage, they have an attractive reason for doing that thing. - Randal Marlin

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