Canadian academic
Randal Marlin (born 1938) is an American-born Canadian philosophy professor at Carleton University in Ottawa who specializes in the study of propaganda.
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Aristotle writes that persuasion is based on three things: the ethos, or personal character of the speaker; the pathos, or getting the audience into the right kind of emotional receptivity; and the logos, or the argument itself, carried out by abbreviated syllogisms, or something like deductive syllogisms, and by the use of example.