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Aristotle writes that persuasion is based on three things: the ethos, or personal character of the speaker; the pathos, or getting the audience into the right kind of emotional receptivity; and the logos, or the argument itself, carried out by abbreviated syllogisms, or something like deductive syllogisms, and by the use of example.

To avoid repeating the mistakes of the past, an alert citizenry today should take the trouble to learn how easy it can be for a powerful minority to manipulate information to win the support-or the indifference-of the majority towards an action.