The answers with the most engagement almost always begin at the absolute height of the story: “The first time I became a millionaire, I was living in… - Nicolas Cole

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The answers with the most engagement almost always begin at the absolute height of the story: “The first time I became a millionaire, I was living in my parents’ basement.” Boom. You’re in the story before you’ve even decided whether or not you wanted to be there in the first place.

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All of my most popular Quora answers followed a similar methodology. 800,000+ views: How to become more confident. 783,000+ views: How to stop being average. 507,000+ views: What it feels like to go from unattractive to attractive. 425,000+ views: A stranger I met once that changed my life forever. 412,000+ views: Why having everything you want won’t make you happy.

Less worried about whether or not I was the most credible person to be answering each question, I focused all of my energy into making my answer the most relatable to whoever was experiencing (or wanted to experience) similar things in life.

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am better off “niching down” until I find one (or a few) categories I can dominate. For example: “Marketing” is broad. “Content Marketing” is more specific. “Content Marketing” is still too broad. “Content Marketing For High-Growth Businesses” is more specific. “Content Marketing For High-Growth Businesses” is still too broad. “Content Marketing For Founders And Executives Of High-Growth Businesses” is more specific.

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