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Perhaps you don't need telling that self-help books, the modern-day apotheosis of the quest for happiness, are among the things that fail to make us happy. But, for the record, research strongly suggests that they rarely much help. This is why, among themselves, some self-help publishers refer to the 'eighteen-month rule', which states that the person most likely to purchase any given self-help book is someone who, within the previous eighteen months, purchased a self-help book – one that evidently didn't solve all their problems.
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Perhaps you don't need telling that self-help books, the modern-day apotheosis of the quest for happiness, are among the things that fail to make us happy. But, for the record, research strongly suggests that they rarely much help. This is why, among themselves, some self-help publishers refer to the 'eighteen-month rule', which states that the person most likely to purchase any given self-help book is someone who, within the previous eighteen months, purchased a self-help book – one that evidently didn't solve all their problems.
This book is not a substitute for psychotherapy. Nor is it a self-help book in the sense that it promises cheap and easy cures overnight. But in another worthy and profound sense every good book is a self-help book — it helps the reader, through seeing himself and his own experiences reflected in the book, to gain new light on his own problems of personal integration.
Furthermore, the world is so complex, and fate so uncertain, that you can never really control other people or the environment effectively enough to be master of your own destiny. Reason is not powerful enough to build intellectual systems or models to allow you to accurately understand the world around you or anticipate what is to come. Your willpower is not strong enough to successfully police your desires. If you really did have that kind of power, then New Year’s resolutions would work. Diets would work. The bookstores wouldn’t be full of self-help books. You’d need just one and that would do the trick. You’d follow its advice, solve the problems of living, and the rest of the genre would become obsolete. The existence of more and more self-help books is proof that they rarely work.
People’s coping mechanisms are so strong that the pessimist has a difficult time getting a fair hearing. Bookshops have entire sections devoted to “self-help” volumes, not to mention “spirituality and religion” and other feel-good literature. There are no “self-helplessness” or “pessimism” sections in bookstores because there is a vanishingly small market for such ideas. I am not seriously advocating self-helplessness. I think that there are some matters about which we are helpless, but even on a realistic pessimistic view, there are things we can do to meliorate (or aggravate) our predicament.
The whole ‘girlboss’ realm, actually. Anything that is treating the magnification of a personal brand, or the acquisition of wealth as the ultimate prize, is just fully out the window. The way those books treat little girls as if they’re generic? I get sent so many self-help books that are about like, ‘perfectly imperfect’, ‘badass feminists’ that ‘don’t give a fuck’, but then the fuck is bleeped out? You know what I mean?
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