wasn't selling my membership anymore. I wasn’t selling the plane flight. I was selling the vacation. When you are thinking about your dream outcome, … - Alex Hormozi

The first $100,000 is a bitch, but you gotta do it. I don't care what you have to do — if it means walking everywhere and not eating anything that wasn't purchased with a coupon, find a way to get your hands on $100,000. After that, you can ease off the gas a little bit.” ​ — ​Charlie Munger, Vice Chairman Berkshire Hathaway

If you can do it when it’s hard, you can keep doing it under any conditions.

If you only wait to start when it’s easy, you’ll either never start, or, you’ll quit the moment it gets hard again (which it always does).

So you might as well start when it’s hard.

Again, we are not trying to get the most customers. We are trying to make the most money.