Segmentation involves categorizing markets along homogenous… - Ogechi Adeola

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Segmentation involves categorizing markets along homogenous or related lines, using some similarity criteria to divide the market into groups.

Ogechi Adeola

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About Ogechi Adeola

Ogechi Adeola is a Nigerian business studies academic. She is the Associate Dean of Business Administration at the University of the People and Associate Professor of Marketing at the Lagos Business School. In January 2024, she was appointed Deputy Vice-Chancellor at the University of Kigali, Rwanda.

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We want the academy to represent a holistic approach to Sales & Marketing training and development.

Everybody’s destiny is different; everyone should determine what to do in order to make progress. It is not everything you can do. All things are not expedient; please find where your strength lies.

We will address these challenges by providing world-class practice-focused sales and marketing programs with experienced business experts, trainers, and innovators through teaching, mentoring and experiential learning.

Segmentation involves categorizing markets along homogenous or related lines, using some similarity criteria to divide the market into groups. - Ogechi Adeola

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