when it comes to standards, as a leader, it’s not what you preach, it’s what you tolerate. - Jocko Willink

It’s not what you preach, it’s what you tolerate.

not what you preach, it’s what you tolerate.

Where do you start? You start right HERE. When do you start? You start right NOW. You initiate action. You GO. Here is the reality: That idea isn’t going to execute itself. That book isn’t going to write itself. Those weights out in the gym — they aren’t going to move themselves. YOU HAVE TO DO IT.

Is this what I want to be? This? I this all I got - is this everything I can give? Is this going to be my life? Do I accept that?

The true test for a good brief,” Jocko continued, “is not whether the senior officers are impressed. It’s whether or not the troops that are going to execute the operation actually understand it. Everything else is bullshit.