I could have positioned Dove as a detergent bar for men wit… - David Ogilvy

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I could have positioned Dove as a detergent bar for men with dirty hands, but chose instead to position it as a toilet bar for women with dry skin. This is still working 25 years later.

David Ogilvy

Ogilvy on Advertising · September 11, 2013 Verified in 1 source Sign up to see the complete provenance

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About David Ogilvy

David Mackenzie Ogilvy (June 23, 1911 – July 21, 1999) executive who was widely hailed as "The Father of Advertising". In 1962, Time called him "the most sought-after wizard in today's advertising industry". He founded Ogilvy & Mather.

Biography information from Wikiquote

Also Known As

Alternative Names: David MacKenzie Ogilvy

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Dan S. Kennedy Scott Adams Dave Trott Seth Godin Nassim Nicholas Taleb

Additional quotes by David Ogilvy

I despise toadies who suck up to their bosses; they are generally the same people who bully their subordinates.

Hire people who are better than you are, then leave them to get on with it… Look for people who will aim for the remarkable, who will not settle for the routine.

Leo Burnett said it better, ‘When you reach for the stars, you may not quite get one, but you won’t come up with a handful of mud either.

I could have positioned Dove as a detergent bar for men with dirty hands, but chose instead to position it as a toilet bar for women with dry skin. T… - David Ogilvy

About David Ogilvy

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Additional quotes by David Ogilvy