Hire people who are better than you are, then leave them to get on with it… Look for people who will aim for the remarkable, who will not settle for … - David Ogilvy

We have a divine discontent with our performance. It is an antidote to smugness.

I have found that it is easier to double the selling power of a commercial than to double the audience of a program. This may come as news to Hollywood hidalgos who produce programs and look down their noses at us obscure copywriters who write the commercials.

Hard work, says the Scottish proverb, never killed a man. People die of boredom and disease. There is nothing like an occasional all-night push to enliven morale – provided you are part of the push. Never leave the bridge in a storm.