Hire people who are better than you are, then leave them to get on with it… Look for people who will aim for the remarkable, who will not settle for … - David Ogilvy

Senior men have no monopoly on great ideas. Nor do creative people. Some of the best ideas come from account executives, researchers, and others. Encourage this; you need all the ideas you can get.

It takes uncommon guts to stick to one style in the face of all the pressures to “come up with something new” every six months. It is tragically easy to be stampeded into change. But golden rewards await the advertiser who has the brains and the stability to stick with it over a long period.

In most agencies, account executives outnumber the copywriters two to one. If you you employ twice as many milkers as you had cows?