People don't buy what you do , they buy WHY you do it. - Simon Sinek

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Engraved portrait of Simon Sinek, facing right

People don't buy what you do , they buy WHY you do it.

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Portrait adapted from Wikimedia Commons, Lance Cpl. Brendan Mullin (Public domain / CC0)

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Birth Name: Simon Oliver Sinek
Alternative Names: Simon O. Sinek
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Additional quotes by Simon Sinek

When you start with WHY, those who believe what you believe are drawn to you for very personal reasons. It is those who share your values and beliefs, not the quality of your products, that will cause the system to tip.
Start with Why: How Great Leaders Inspire Everyone to Take Action · October 29, 2009 Verified in 2 sources · 1 more available Sign up to see the complete provenance
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