Resist the temptation to write the kind of copy which wins … - David Ogilvy

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Resist the temptation to write the kind of copy which wins awards. I am always gratified when I win an award, but most of the campaigns which produce results never win awards because they don’t draw attention to themselves.

David Ogilvy

Confessions of an Advertising Man · August 1, 2004 Verified in 2 sources · 1 more available Sign up to see the complete provenance

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About David Ogilvy

David Mackenzie Ogilvy (June 23, 1911 – July 21, 1999) executive who was widely hailed as "The Father of Advertising". In 1962, Time called him "the most sought-after wizard in today's advertising industry". He founded Ogilvy & Mather.

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Alternative Names: David MacKenzie Ogilvy

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Resist the temptation to write the kind of copy which wins awards. I am always gratified when I win an award, but most of the campaigns which produce… - David Ogilvy

About David Ogilvy

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Additional quotes by David Ogilvy